The brief: 

Introduce authentic handmade yurts from Kyrgyzstan to a new design – savvy audience through engaging storytelling and distinctive collateral.

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Scope of work:

In collaboration with Hannah Cox, we refined Yourta's strategy, brand values and tone of voice before commissioning a designer to refresh the identity.  Once completed we manged the creation of new content including photography, illustrations and the brand narrative before designing a new brochure and building a new website.  

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All social media content was then created and finally an event was produced to introduce the brand to key design media.