The brief:

Produce a launch event and communications campaign to launch Philos, a milestone design project for The Glenrothes, to position it as a luxury brand with a difference.

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Scope of work:

This three-part project was delivered in collaboration with my colleague Hannah Cox.  It included creating written and visual assets such as ‘making of’ and ‘on location’ shoots to communicate the project and brand's intention.

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We produced a highly detailed and logistically challenging two-day event in the South of France for media and tastemakers. This involved sourcing on brand suppliers and suitable locations to curate a refined experience for the guests.

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Following the launch event and to ensure ROI, all editorial opportunities were maximised to ensure coverage in key design press.