The brief: 

Redefine the perception of luxury cider and position Showerings as a cider to be paired with food; a drink that deserves a place at fine dining tables.

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Scope of work:

As brand guardian for this long-term project, my main role has been to guide the brand’s distinct and elegant aesthetic.  I have worked alongside my recommended suppliers to refine the brand's identity and tone of voice, create a Shopify website, produce packaging and retail displays, write social media content and oversee the PR strategy.